Feeds:
Posts
Comments

Posts Tagged ‘music’

Music…Sweet Music.

Whenever I think of chamber music, I think of Haydn, Beethoven or Mozart – beautiful stuff, but something I *really* have to be in the mood for.  Don’t get me wrong – their compositions have everything I look for in music: passion, depth and that element of surprise.  But you’ll be hard-pressed to find me say something like, “Hey, the Dallas Symphony is going to have a chamber music series this year – we should check it out!” It’s just not my vibe.

Nay Nay.

Then I ran across Project Trio.

Three guys from Brooklyn that bill themselves as “passionate, high energy chamber music ensemble.”  Since one of the guys is a Dallas native…AND…since we spent a little over seven years in Cobble Hill (yes, Brooklyn), I thought I’d give em’ a look see.

Aside from the obvious, here’s why I like em’…

  • They’ve taken their music to a whole new type of audience – the kind people that can jam with and appreciate the street musicians in New York City.
  • They’ve introduced chamber music by serving their own brand of jelly to the masses.
  • They look like the blue man group jamming when they play – especially in this video.

Moreover, their music has hit me on a personal level.  And, quite honestly, isn’t that what we want music to do?

Here’s the Thing: Business communications can do just that. Just because you sell supplemental insurance, it doesn’t mean that you have to ‘sell’ supplemental insurance.  Look at what AFLAC has done with that darn duck…what Nike does by just doing it…jeez, looks at what Apple does with……just about everything.

They’ve reached new audiences, introduced new ways of looking at their products and created an identity that is hard to forget…all because they realized that it’s not a product that they’re selling – it’s a brand.  A brand that has a sense of humor, runs, jumps & jives. A brand that represents companies full of humans – not products.

Let’s face it communicators: at the end of the day, we don’t really have to help our clients become an American Idol for the masses.  Our job is to help them deliver a great song for their audiences.


What kind of music are you making today?

________________________________________________________________________________________________

This concoction was cross-posted on Waxing Unlyrical – a blog that is owned and operated by the wonderfully savvy & smart Shonali Burke.

Read Full Post »

This past week, I gave a presentation to the Dallas IREM group about the importance of giving the implementation of social networking a second look.  Before I set foot at the place, I knew that the crowd I was going to speak with would be

 

  • a bit more conservative

  • a bit more skiddish about getting involved with social networking

  • a bit more unaware (than the ‘average bear’) on how this tool can potentially help them

  • a bit older than the average audience I’m used to speaking with

But I knew that they’d be open to hearing me out and taking notes……cautiously. 

 

So, I did what I knew: I told them that one of the best ways to tap into social media could be done by channeling Jimi Hendrix (you can see a copy of the unanimated version here).

 

 

At first glance, you’d think I was crazy for trying to do such a thing for this kind of audience.  Quite frankly, it got me a little nervous presenting this information in that kind of way.  But my experience and instincts told me 3 things:

  1. Music is a great way to help the social networking medicine go down.

  2. Using Jimi Hendrix as an example would get ME revved up.

  3. Using Jimi Hendrix would (hopefully) get THE AUDIENCE revved up.

 

And it paid off: not only was the audience engaged, but they really began to grasp what I was telling em.’  Go figure. 

 

So what does this all mean for you?  Whether you’re writing materials for a new client, gearing up for a new business pitch or hammering out some facts for a presentation to your peers…

 

Know Your Audience: the fact that they were there to hear some dude talk about social media points to the obvious fact that they are at least curious about it; so there’s room for being a little ‘different.’  I also knew that I was going to be part of one of the last presenters for the day, so I had to punch up the presentation.  Given the fact that the audience was a bit older, I bet on the idea that they would not only know who Jimi Hendrix was, but (at the very least, even if they didn’t like his music) that there was a certain amount f respect for what he did.

 

Know What Works For You: the idea of presenting to an audience about how his music inspired me  to think a little differently in business got me excited – this led to an energy and enthusiasm to ‘get it right’ in a way that naturally seeped into the slides.  I wasn’t going to talk analytics or measurement (Shonali Burke, Chuck Hemann, K.D. Paine or Don Bartholomew would be better suited for that) – I was going to hone in on showing the value of a person using ‘their own swing’ when they go up to bat in social networking.

 

Know Your Stuff: as you get ready to speak with a client; present an idea to your peers; or talk about why you believe why using something like Foursquare may be just the ticket for an event, you want to have some back-up right?  Because people are going to ask questions.  Why do you think this will benefit us?  How are other organizations using this?  Do you have any stats or research to back this up?

 

Because at the end of the day, you don’t have to be a rock star like Jimi Hendrix to have that kind of influence – even if it’s on a ‘small’ scale.

__________________________________________________________________________________________________

This post was cross-posted on Waxing Unlyrical – a blog that is owned and operated by the wonderfully savvy and smart Shonali Burke.

Read Full Post »

 

own itIt’s no real secret that I’m a huge fan of music – anytime I can introduce myself to something fun, catchy or full out rockin’ in music, I’m a pretty happy camper.  Music is one of those things that is completely personal.  Regardless of where you may come from, where you’re heading, whatever – music has the potential to touch you in a very personal way.

 

This is why I’ve always been fascinated on the song choices movies make when they use a particular song for a scene (I believe this person is a music supervisor).  In my opinion, the right kind of song can make or break a scene.  Can you imagine any one of the ‘big’ scenes from Guy Ritchie’s Film Snatch (or any of his other films for that matter) without music?

 

What about the ‘battle scene’ in The Matrix

 

Can you imagine how different this pivotal scene would’ve been like had it not been for the music…?  Interestingly enough, even before this music was used in the Matrix, it existed as a piece that stood on its own.  I would argue that this scene helped make it truly memorable.

 

There are a variety of things being done today in public relations, social media and marketing that have positively affected a company’s bottom line.  Some great…some not-so-great.  Some of these tactics and ideas are unique and innovative…some not quite so.

 

What’s wonderful about business is that you don’t necessarily have to be ‘original’ to be successful.  You just have to put your own brand of passion, love, excitement and personality in it to really ‘own it.’  Incredibly smart and gifted people like Gary Vaynerchuk, Guy Kawasaki and Laura Fitton have gained much kudos and respect (rightfully so) for their savvy in social media.  In my opinion, part of their success has come from them making sure that they put as much of themselves as they can with everything they do – they really ‘own it.’

 

Not all of us can be a ‘Guy Kawasaki’ or a ‘Laura Fitton’ or a ‘Gary Vaynerchuk.’  So what are you doing these days to truly ‘own’ what you’re doing?  What new, memorable ‘scene’ are you producing with an ‘old’ idea or song?

Read Full Post »

Follow

Get every new post delivered to your Inbox.